360 Masterclass (Bundle 1: Online Performance)

1. CHAPTER 1: Introduction: How to Audit - Course Onboarding

   6 lessons

   1. 1.0 - Download & Install your Master Figma File Template
   2. 1.1 - Intro to 360 Audit
   3. 1.2 - About your teacher
   4. 1.3 - Getting Started
   5. 1.4 - Figma & Setup
   6. 1.5 - 360 Audit Core Categories

2. CHAPTER 2: Performance & Tech Stack

   36 lessons

   1. 2.0 - Intro to Performance & Tech Stack Audits
   2. 2.1 - The Power of Google, Chrome & Chrome Extensions
   3. 2.2.1 - Intro to Google's Core Web Vitals (CWV)
   4. 2.2.2 - Understanding First Contentful Paint (FCP)
   5. 2.2.3 - Largest Contentful Paint (LCP)
   6. 2.2.4 - Maximising Comulative Layout Shift (CLS)
   7. 2.2.5 - Interaction to Next Paint (INP)
   8. 2.2.6 - Speed Index (SI)
   9. 2.2.8 - Total Blocking Time (TBT)
   10. 2.2.9 - Estimated Input Latency (EIL)
   11. 2.2.10 - Ensure text remains visible during web font load
   12. 2.2.11 - Explicit Image Width & Height
   13. 2.2.12 - Lazy Loading
   14. 2.2.13 - Enable Text Compression
   15. 2.2.14 - Properly Size Width & Height of Images
   16. 2.2.15 - Exit Rate & Bounce Rate
   17. 2.2.16 - Non Core Web Vitals
   18. 2.3 - Web Vitals Browser Support
   19. 2.4.1 - Content Usage - Pingdom
   20. 2.4.2 - Content Usage: WebPage Test
   21. 2.5.1 - Benchmarking Light House Scores
   22. 2.5.2 - Benchmarking Light House Scores - GTmetrix
   23. 2.6 - Visual Load Time
   24. 2.7.1 - Intro to Image Formats
   25. 2.7.2 - Next Gen Formats & Asset Compression
   26. 2.7.3 - Cloudinary
   27. 2.7.4 - Short Pixel & Image Downloader
   28. 2.8.1 - API Requests/Tags
   29. 2.8.2 - Tag Inspector
   30. 2.8.3 - Heroku App
   31. 2.9.1 - Intro to Tech Stacks
   32. 2.9.2 - Tech Stack - What Runs
   33. 2.9.3 - Built With
   34. 2.9.4 - Ingredients
   35. 2.9.5 - Similar Tech
   36. 2.9.6 - URL Scan

3. CHAPTER 8: Search Engine Optimization (SEO) Audit

   30 lessons

   1. 8.0 - Intro to SEO Auditing
   2. 8.1 - The Foundations of SEO
   3. 8.2.1 - On Page SEO
   4. 8.2.2 - Schema Markup
   5. 8.3 - Technical SEO
   6. 8.4 - Off Page SEO
   7. 8.5.1 - Data for SEO 4
   8. 8.5.2 - Keyword Research Web CEO
   9. 8.6 - Keyword Stuffing
   10. 8.7 - Spam Policy
   11. 8.8 - Thin Content Datayze.com
   12. 8.9 - Title Tags
   13. 8.10.1 - Meta Desctiptions
   14. 8.10.2 - WebCEO Meta Descriptions
   15. 8.11 - File Naming Images
   16. 8.12 - Image Meta Data
   17. 8.13 - Anchor Text
   18. 8.14 - Site Links
   19. 8.15 - Deep Linking
   20. 8.16.1 - Ahref SEO Toolbar
   21. 8.16.2 - Check My links (Chrome Extension)
   22. 8.16.3 - Link Research SEO Quake (Chrome Extension)
   23. 8.16.4 - Link Research SEO Toolbar (Chrome Extension)
   24. 8.17.1 - SEO Audit Checkbot (Chrome Extension)
   25. 8.17.2 - SEO Auditing Optimer
   26. 8.17.3 - SEO Auditing SemRush
   27. 8.17.4 - SEO Auditing Site Checkup
   28. 8.17.5 - SEO Auditing Spy Fu
   29. 8.18 - XML Site Maps
   30. 8.19 - SEO Auditing Site Navigatability Analyser

4. CHAPTER 9: Content Benchmarking Audit

   18 lessons

   1. 9.0 - Intro to Content Benchmarking Audits
   2. 9.1.1 - Answer the Public
   3. 9.1.2 - Alsoasked.com
   4. 9.1.3 - Search Response
   5. 9.1.4 - Keywords People Use
   6. 9.1.5 - Sistrix
   7. 9.2 - Intro to SERP Auditing
   8. 9.3 - Google Predictive Search Auto Complete
   9. 9.4 - Google Trends
   10. 9.5 - Google Operator Terms
   11. 9.6.1 - Similarweb
   12. 9.6.2 - Similar Sites
   13. 9.6.3 - Growjo
   14. 9.6.4 - Craft
   15. 9.7.1 - Semrush (Wep App)
   16. 9.7.2 - Similarweb (Top Websites)
   17. 9.7.3 - Wikipedia
   18. 9.7.4 - Moz

5. CHAPTER 10: Social Media Audit

   27 lessons

   1. 10.0 - Intro to Social Media Auditing
   2. 10.1.1 - Track Stats
   3. 10.1.2 - Tracking Stats Template Example
   4. 10.2.1 - Intro to Instagram
   5. 10.2.2 - IG Checklist
   6. 10.2.3 - Instagram Audit Social Blade
   7. 10.2.4 - Fake Followers Audit (inbeat)
   8. 10.3.1 - Intro to X.com
   9. 10.3.2 - X.com Channel Audit
   10. 10.3.3 - X.com Social Blade
   11. 10.3.4 - Tweet Hunter
   12. 10.4.1 - Intro to Youtube
   13. 10.4.2 - Youtube Audit Checklist
   14. 10.4.3 - Youtube Social Blade
   15. 10.4.4 - VisionIQ Vision for Youtube
   16. 10.5 - Facebook Checklist
   17. 10.6 - Linkedin Audit Checklist
   18. 10.7 - Pinterest Audit Checklist
   19. 10.8.1 - TikTok Audit Checklist
   20. 10.8.2 - TikTok Analytics
   21. 10.9 - Wikipedia Audit
   22. 10.10 - GBM Audit
   23. 10.11 - Google Images Audit Checklist
   24. 10.12 - Copy Consistency
   25. 10.13 - The App Store Audit Checklist
   26. 10.14.1 - Google Play Checklist
   27. 10.14 - Side by Side Comparison Benchmarking

6. CHAPTER 12: Executive Summary

   8 lessons

   1. 12.0 - Intro to Executive Summaries ~ 360 Audit Reporting
   2. 12.1 - Presentation Methods
   3. 12.2 - Examples of Executive Summaries
   4. 12.3 - Levels of Severity
   5. 12.4 - Audit Delivery Checklist
   6. 12.5 - FAQ & Feedback
   7. 12.6 - Final Tips & Recommendations
   8. 12.7 - Selling Audits & Finding Clients